Some incredible, common sense newresearch has suggested that people who view alcohol consumption in films and on TV advertising may be more inclined to drink.. (Well DUH,.. wonder how much we paid for THAT particular research…)
Now able to be reviewed in the Alcohol And Alcoholism journal, the study oversaw 80 male university students aged 18-29 in pairs watching either American Pie or 40 Days And 40 Nights, with and without alcohol-promoting commercials.(so.. from this we can say that young men are easily led??)
Rutger Engels,who is a Netherlands professor in developmental psychopathology said: “The results were straightforward and substantial.
“Those who watched both the alcoholic film and commercials drank, on average, 1.5 bottles more than those who watched the non-alcoholic film and commercials.”
Engels claims that the results showed that the portrayal of alcohol in films and advertisements affects people’s attitudes and norms on drinking and may lead to policy changes.. UH OH…. stand by for the alcohol free, violence free, smoke free version of your favorite action film.. Brady Bunch-ised for your viewing pleasure…
