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Louis Vuitton’s new face: Keith Richards



Keith Richards

Yes, it’s true! Keith Richards from The Rolling Stones is the new face of Louis Vuitton – the French maker of luxury luggage and handbags.

The 64-year-old guitarist will appear in a series of print ads shot by the famous photographer Annie Leibovitz. The ads will start to appear in magazines in just a few weeks.

The slogan that will accompany the picture of the old rocker will read: “Some journeys cannot be put into words. New York. 3am. Blues in C.”

Richards plans to donate his earnings from the ads to the environmental organization, The Climate Project, according to Reuters.

Louis Vuitton has always used famous models and actresses in its marketing campaigns. But last year they started to use other famous people such as former USSR leader Mikhail Gorbachev, Steffi Graf and Andre Agassi… and now the company has moved on to the legendary Keith Richards…

 

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