Rapper Jay-Z and wife Beyonce have lost a legal bid to have their daughter’s name, Blue Ivy, trademarked. The couple was denied their petition to trademark the name of their 10-month old daughter as the name has already been claimed by a Boston event planning company.
The company has been operating under the trade name Blue Ivy Events since 2009. The superstar couple, however, had submitted their petition shortly after Beyonce had given birth in January. Beyonce is reportedly thinking about launching a baby product line and naming it after their daughter.
Blue Ivy Events owner Veronica Alexander filed her own petition in response to the couple’s trademark claim. She had reportedly feared losing the name of her business, which has been in existence for a few years already.
But as they say, money can’t buy everything as the U.S. Patent and Trademark Office ruled in favor of the event planning firm. Alexander is now authorized to continue using the name Blue Ivy. This means the couple no longer has rights to keep the name for their upcoming company.
There also were two other unsuccessful applications from fashion designers who tried to claim the name. However, both petitions were turned down as this could mislead consumers to falsely assume that these products were endorsed by the superstar couple. This claim was also one of the reasons why the couple to filed their own petition.