A few days ago, namely, on April 29th, officials with Dentsu Aegis Network made the announcement that Woodstock 50 is cancelled.
“As a result and after careful consideration, Dentsu Aegis Network’s Amplifi Live, a partner of Woodstock 50, has decided to cancel the festival.
As difficult as it is, we believe this is the most prudent decision for all parties involved,” officials of the Network stated.
Unsuccessful Attempt to Save the Festival
According to the sources, concerns about the capacity of the festival, site readiness and permitting issues led to the cancellation of the festival, which had been scheduled for Aug. 16-18.
Days before it was announced that the festival will be cancelled, the partners behind Woodstock 50 fired Rick Farman’s firm Superfly and hired Dan Berkowitz’s CID Entertainment to produce the festival, and tried to raise $20 million in last-minute financing.
Organizers approached both AEG and Live Nation about this investment but both companies declined.
Amplify Live, the investment arm of Dentsu Aegis Network, a multinational media and digital marketing firm headquartered in London and a wholly owned by Japanese media firm Dentsu, has already spent more than $30 million on the festival lineup and most artists have already been paid.
Performers
Headliners included well-known names in the music industry such as The Killers, Dead and Co, Imagine Dragons and Jay Z.
Other artists that were also included were Miley Cyrus, the Lumineers, Sturgill Simpson, Cage the Elephant, Chance the Rapper, Halsey, and many more.
Organizers have also gone out of their way to offer their visitors the atmosphere of the original 1969 Woodstock festival by enticing John Fogerty, David Crosby, Canned Heat, John Sebastian, and Country Joe McDonald to perform.
Tickets for the festival were supposed to go on sale on April 22, but agents who represent acts at the concert received an email in which it was explained that the event was indefinitely postponing its ticket sale date.
