CBS has rejected an ad from a gay dating website that was to have been broadcast during the Super Bowl.
The spot features two male football fans kissing, according to The Live Feed.
In the letter that they sent to ManCrunch, the network said that it refused to air the commercial because it “is not within the network’s broadcast standards for Super Bowl Sunday”.
The statement continued: “After reviewing the ad – which is entirely commercial in nature – our standards and practices department decided not to accept this particular spot.”
The network said that it had trouble verifying that the site could guarantee the $2.5m (£1.56m) cost to air the ad on Super Bowl Sunday.
However, ManCruch spokesperson Elissa Butcher stated that the site fully intended to pay for the spot.
“If the ad showed a man and woman kissing it would have been accepted. You see ads for erectile dysfunction morning, noon and night. It’s discriminatory that they won’t show this,” Butcher said.